Shagun Jewels Introduces Lightweight Jewellery for the Festive Season
Hyderabad, October 6, 2008: Come Dussehra and Diwali, a new range of slinky light-weight jewellery is being launched by 'Shagun Jewels', the retail outlet of Asian Star, one of India's foremost diamantaires.
Shagun Jewels continues the trend of presenting exquisite diamond jewellery that is in sync with present day trends, where bling is no longer the watchword. The era of big, heavy jewellery sets is waning, thanks to record gold prices. Consumers are now seeking affordable jewellery that doesn't cost the earth. Sophisticated simplicity is the buzzword. It's about smart fashion and this casual-chic style is probably a reflection of both fashion and economics.
"Our designers have created more open-work jewellery, so that the new range is lighter and more delicate than ever before. The new range offers superbly crafted pieces, which are perfect for modern style trends," said Mr. Priyanshu Shah, Executive Director of Asian Star.
There are over 200 designs to choose from, priced between Rs 1,25,000 - 2,50,000 for a set. The gold weight range varies from 50 to 75 gms of gold per set, vis-à-vis 100 -125 gms used previously. Ethnic jewellery and hollowed-out trendy accessories are also on display.
'Shagun Jewels' believes in the supremacy of innovation and contemporary designs, but at the same time, conforms to local cultural consciousness. High on quality, the gold used is BIS hallmark certified and the diamonds used are of the best cut and clarity.
Asian Star, one of the leading diamantaires of the world, posted a PAT of Rs. 22.56 crores for the first half of the present fiscal, an increase of 20.32% over Rs. 18.75 crores for the corresponding period last year. Net Sales during the same period rose 12% to Rs. 720.34 crores from Rs. 642.91 crores in the last fiscal.
Highlights
Half year ended 30.09.2008
Half year ended 30.09.2007
Net Sales
Rs. 720.34 crores
Rs. 642.91 crores
PAT
Rs. 22.56 crores
Rs. 18.75 crores
Announcing the results, Mr. Vipul Shah, CEO and Managing Director of Asian Star said, "The notable events of the second quarter were aimed at driving pre-festival sales; the launch of new collections such as lightweight diamond jewellery and the men's & kids' collections contributed to the growth of the jewellery business."
