Shagun Jewels bagged the Retail Jeweller India Awards 2009 in the Innovative Jewellery of the Year category.
     

Felicitating winners in 20 categories that include jewellery designs, marketing campaigns and retail store designs, the award is India's most widely participated jewellery retail awards and is positioned as the Oscars of the industry.

     
The winners are chosen by an eclectic mix of jury. Shagun Jewels’ award-winning piece “Divine Femininity” is inspired by the divine nature of a woman. The sparkling diamonds on the outer periphery portray the strong and enduring woman, who can survive against all odds. The lustrous pearl at the center of the lattice design depicts her life giving and nurturing side; her selflessness in every relationship she fulfills. The piece can be worn in 3 ways- as a necklace, a bracelet and as a hair piece.
     

A grand ceremony was held on August 9, 2009 during IIJS 09’ to honour the winners, which was attended by the top retail jewellers of India from over 75 cities.